When whisky investors briefly discuss bottles among each other, the statements are often based on emotions. Rarely, whisky investors use data to compare bottles with each other to conclude which bottle has the most upside potential in the future🔮. One reason is that such data is not readily available. Another reason is that one does not know how to apply such data for investment decisions. It is like myself that I do not know how to prepare a good meal with stunning ingredients in front of me. For instance, a simple question whether a bottle is overvalued 📈 or undervalued 📉 can let you stay up the whole night with your friends. Hence, we understand why such conversations do need a good bottle of whisky 🥃 on the table to spend such time even more enjoyably 😉.
In this article we analyze how the Suntory Hibiki whiskies with an age are valued by calculating the historical market premium. By comparing the secondary market prices to the official retail prices from Suntory, we assess how the bottles are valued with each other. In this analysis we consider four different bottles. The Hibiki 12 year, 17 year, 21 year and 30 year old. Two of the four bottles have already been discontinued, which means that every lost drop of these two gems makes the supply scarcer. The Hibiki 12 year old has been discontinued since 2015, while the Hibiki 17 year old is out of production since 2018. Has the termination of the whisky recipe affected the market premium though…? 🤔